Gender inequality study shows women underrepresented on academic marketing journal boards


Newswise – Women are significantly under-represented on editorial boards of academic marketing journals, and the awards and recognition favor men, according to new research from the University of Bath’s School of Management.

In their study “It’s hard to be what you can’t see – gender representation in academic marketing journals,” Professor Andrea Prothero of Business and Society at University College Dublin and Professor Pierre McDonagh, co-researcher, examined gender representation in 20 academic marketing journals across three areas – the gender composition of editorial boards, special issue celebrations, and the awards process.

The study found that since 2017, the number of women in editorial board positions had increased by 4.5% and that the number of women editors had increased from 18% to 39% over the course of the year. same period. But men still held 68% of all editorial board roles and the gap was even greater at the advisory board level.

“The results are striking, disappointing and somewhat shocking. I think a lot of people might expect marketing and academia to be progressive fields, but in 2021 it just isn’t acceptable, per example, that 88% of the advisory board members in our journals are men, or that some journals in our field have never had a female editor, ”McDonagh said.

Prothero said she and McDonagh came to study this issue because they believed that many researchers were unaware of the magnitude of the problem of gender discrimination in academic marketing journals or the particular challenges. related to academic achievement awards and celebrations.

Our research also highlighted how journal celebrations favor men as well. Special issues, for example, include thoughts from previous editors (who are mostly men) and guest comments (who are mostly male). men). research through the award process, these awards which are named after leading figures in the field are all named after men! ” she said.

McDonagh said he and Prothero did not argue that women were deliberately excluded from rewards and recognition, but that structural, systemic and institutional biases meant that male colleagues were privileged over women.

“And that, of course, also means that injustice and inequality for female academics is perpetuated. Our goal is to get academics in the marketing academy to think differently about things that are hidden from view. We also want them to join us in demanding meaningful change from gender discrimination in marketing journals, ”he said.

McDonagh said publishers and publishers should take four steps to tackle gender representation issues.

First, build diversity into existing journal review boards, and second, introduce a quota system to ensure diversity of people on advisory boards, manuscript review boards, and in roles such as associate editors. , co-editors and editors. Publishing houses in particular discussed more inclusive and diverse editorial boards at universities, but Prothero said it was important to move beyond discussions and implement new policies. And, while this study focused on gender representation, other dimensions such as race were equally important.

“In a third step, we should ask embarrassing questions of leaders in our field – why do the majority of awards nominated in our field honor white men? We ask for awards that also honor key people of color and women in our domain, he said.

Finally, Prothero and McDonagh urged editors to celebrate those who are less visible to others.

“We have female role models for young academics to inspire them to greatness, but they are not celebrated or included in editorial boards or special issue celebrations to the same extent as men. Let’s fix this. Quite simply, the current status quo is an injustice – not everyone is a white male academic, so why are they dominating everything? ”He asked.


University of Bath

The University of Bath is one of the UK’s leading universities, both in terms of research and a reputation for excellence in teaching, learning and graduate study prospects.

The university is ranked Gold in the Teaching Excellence Framework (TEF), the government’s assessment of the quality of teaching at universities, which means its teaching is of the highest quality in the UK.

In the Research Excellence Framework (REF) 2014 research assessment, 87 percent of our research was defined as “world-class” or “internationally excellent”. From developing the fuel-efficient cars of the future to identifying infectious diseases faster or improving the lives of women farmers in West Africa, Bath’s research is making a difference around the world. Learn more: http: //

Well established as a stimulating environment for enterprising minds, Bath ranks well in all national rankings. We are ranked 6th in the UK by the Guardian University Guide 2021 and 9th in the Times & Sunday Times Good University Guide 2021 and the Complete University Guide 2021. Our sports offer has been ranked among the top 10 in the world in the QS World. Ranking of universities by subject in 2021.


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