Challenging evian's false advertising

Earth Island's Plastic Pollution Coalition filed a lawsuit in the District of Columbia Superior Court against Danone Waters of America, LLC, maker of evian bottled water headquartered in the United States, for false and deceptive marketing in violation of the District of Columbia’s Consumer Protection Procedures Act (CPPA). Danone Waters of America promotes evian as “sustainable,” “natural,” and “healthy,” despite these products containing health-harming microplastics and plastic chemical bisphenol-A (BPA), and creating plastic pollution. The CPPA is a consumer protection law that prohibits a wide variety of deceptive and unconscionable business practices. The statute specifically provides that a public-interest organization, like Earth Island, may bring an action on behalf of consumers and the general public for relief from the unlawful conduct directed at consumers. 

Significant Developments

July 23, 2024: Press Release

Plastic Pollution Coalition Files False Advertising Lawsuit Against Danone Waters of America for Representing evian Bottled Water as “Natural” and Sustainable

July 22, 2024: Case Update

Complaint filed in the District of Columbia Superior Court against Danone Waters of America alleging claims under DC's Consumer Protection and Procedures Act.

Project

Plastic Pollution Coalition

Legal Team

Richman Law & Policy

Focus Area

Pollution and Toxics